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Marketing Strategy
The Oxford English Dictionary defines “Strategy” as: a plan of action or policy designed to achieve a major or overall aim. To that end, Marketing Strategy is that plan designed to achieve your goals within a market.
Digital Strategy
We live in a digital first world. This raises the question: why has it taken so long for our industry to see this? How organizations leverage digital moving forward will redefine their place in the market.
Demand Generation
Leading a market towards a solution you own. Creating a problem only your organization can solve. These are pillars of Demand Generation, a buzzword that has made its way into the commercial lexicon over the last few years. The meaning is simple: capture a market that is there for the taking.
Brand Planning
Brand Planning. Business Planning. That magical planning discussion that creeps up on us all. It is a necessary evil that comes when you least expect it, and are least prepared to take it on when it’s time.
Targeting
A significant challenge in today’s market is understanding who the target customer really is. Targeting is the starting point for all commercial activity. In short, if you don’t know who you should be talking to then what are you trying to say?.